Karina Ponomareva Biography

How did the idea come to give your brand such a name? Since this is my brainchild, I decided to make a brand - a reflection of me. Name the name in tune, but not repeating. The fact is that for a long time I lived in London, where I received two higher educations. After returning to Russia, I tried myself in various fields: I worked both in the hotel business and restaurant, even in the state institution - Rosrybolovy.

In each of the spheres, I gained invaluable experience. But I always wanted to create something of my own, such a thing in which I can fully realize all my ambitions, dreams and aspirations. It always attracted me. Even before I created my brand, people often asked me: “Where did you buy this swimsuit? In addition, in Russia there are not many designers who are engaged in beach fashion, namely fashion, and not consumer goods.

Each model is individual and is designed to emphasize all the advantages of its owner and at the same time hide the shortcomings, because there are no perfect people. In my swimwear, girls radiate beauty and grace. In addition, in our team there is a person whom I think the guru is a designer-technologist who develops patterns so that swimwear sit perfectly. We created 6 options for panties.

We select special fabrics for swimsuits, which dry quickly, do not lose the saturation of color from the sun and sea salt. In these swimsuits, you can go not only to the beach, but also to the pool, to wear in everyday life. They do not stretch, do not lose color. Why did you decide to act out for advertising and catalogs, without resorting to the services of professional models?

Indeed, a piece of my soul is invested in every thing that I do. In addition, I completely develop the style of each shooting, each new collection. God lies in details - this is about me. I need to keep everything under control without missing a single little thing. By the way, that is why I pay special attention to branding, packaging, because the impression depends on the little things.

Our product is packed in a box and special wallets, which can then be used on the beach if a swimsuit is wet. And I also developed special silicone labels that do not irritate the skin. And it always oppressed me: meager choice, gloomy colors. Now there are not many brands on the market that produce men's shorts, and knowing which men are picky, I seriously approached this issue.

Judging by my survey, men prefer mainly Dolce Gabbana, Vilebrequin and Stefano Ricci. Having studied their models, I created my own option. For men, in my collection, elongated and shortened shorts are offered. On a special raincoat that dries quickly. With pockets, Velcro, laces. Our choice is very large now. There are bright colors, there are more calm, pastel, and of course, dark shades.

The dimensional grid of the women's collection begins with XS and ends L. For girls more magnificent forms, there is an individual sewing service. The dimensions of men's shorts are from M to XXL. And of course, there is also an individual order. For three years, we have already released limited collections. Now the spring has come out, its topic is the year of the tiger: tiger and leopard prints as in the male and female ruler.

These swimwear really turned out to be insanely beautiful and sexy. I strive for positive and avoid depressive people. And I also have a lot of hobbies. I love sport: I go to the gym seven times a week, I am fond of large tennis - twice a week of training. Last year, she took golf lessons, and this year she decided and acquired a subscription to engage in more professionally, because I love something new.

I also ski. So it happened since childhood. It was painted by the hour, so I had no free time at all, but now I am grateful to my parents for this. Many are surprised, thinking that something is wrong with me. When you can rest without alcohol, you are doubly lucky. I can’t say that I am avid vests, because I love both sweet and even carbonated drinks. But I will never sit on diets.

And in order to be able to allow myself sweets, I play sports, because classes not only cheer up, but also help to stay in good physical shape, and I am very rarely sick. In connection with certain events, prices are rising both for production and the final buyer. A new collection that will appear on June 1 may be increased, but - in proportion to resources spent on production. Is it possible to get a swimsuit or shorts of a new collection, if a person, for example, is from another city or is abroad?

We offer a delivery service up to five models with fitting in Moscow, as well as by ruble, New Riga. In Russia, we deliver in 2-3 days, abroad - 10 days, to Europe faster, 4-5 days. And of course, with before we are waiting for fashionistas and fashionistas in our showroom on Nikolskaya Street. If possible, to develop your business anywhere in the world-why still Russia? This is the best city in the world.Here are the best opportunities for realizing all your ideas, goals and ambitions!