Ivan the den biography

The main trend is their division into two large groups. And the main conclusion is that the Belarusian business is able to develop in any conditions. About this in the new issue of the Optimum program on the Utube channel "Belarusians and the market". The first group of Belarusian businessmen are those who are more and more closely in the borders of businesses, who over the past couple of years have taken a clear orientation to the Russian market.

Because with the introduction of Western sanctions on the Russian market, free niches appeared, which the Belarusian business managed to occupy. As, for example, this was done by the famous and many beloved brand Mark Formelle, a family company, which is led by Svetlana Siparova and her husband Andrei Serikov. In the rating of the TOP of the Belarusian business, she rose to 49th place.

Now the companies own 16 sewing factories, two textile production and more than three hundred stores in Belarus, Russia, Kazakhstan, Uzbekistan and Turkey. Belarusian business has to make a choice. Although, in fact, there is no special choice. Like Ivan Logovy, the owner of the Farmland company, which moved from the second half of the list to 24th place. At one time, the den with a partner from the Netherlands created a joint pharmaceutical campaign in Belarus.

But since July 22, the share of the Dutch lady partner in a joint venture is prohibited from alienation. Because the Dutch partner of Ivan Lorovoy is a citizen of an unfriendly state. And in 22, the new partner of the logo, a strategic investor in the plant for the production of drugs from human plasma, which is located in Nesvizh, was the Russian Corporation Pharmstandart.

But, despite the orientation to the Russian market, Siparov, Andrei Serikov, Ivan Logovoi or the owner of Santa-Bremor, Alexander Gratsky remain real Belarusian businessmen. They not only conduct business in Belarus. They live in Belarus. From the point of view of opportunities, I still expose Belarus in priority, ”said Gratsky a couple of years ago. But there are other examples.

Among the businessmen who focus on the Russian market are quite a lot of those who are Belarusians, have a Belarusian passport, maintain constant ties with the historical homeland, are doing things here, but for them, the main base is still Russia-this is Russia. As for a person who took first place in our ranking this year. This is the owner of the Commonwealth group of companies Alexander Lutsenko.

The company was created back in 94, and is engaged in the production of feed. Now this is a regional leader in his industry. Closely tied to the Russian and less - on the Belarusian market and practically did not suffer from Western sanctions. Rather, even vice versa. Western sanctions benefited her. Because due to the departure of Western companies, a place in the Russian market was freed.

Alexander Lutsenko illustrates the change in the trend. He is a new face of the Belarusian business. Although a couple of years ago it was an it. Among the hundred of the most successful Belarusian businessmen, IT representatives still occupy 25 positions. But in fact, most IT businessmen are included in the second large group, which divided the Belarusian business.

Those who, instead of Belarus and Russia, chose the rest of the world for themselves. Who builds global, international companies. And, unfortunately, there are less and less representatives of this group in Belarus. The EPAM company fired more than five thousand of its employees in Belarus in Belarus. Then she stopped hiring new ones. EPAM is one of the companies that has suffered greatly due to events in Belarus and hostilities in Ukraine.

Leaving the Russian market and the reduction of the state in Belarus cost it million dollars only in the year.

In the ranking of the Belarusian business, its leader Arkady Dobkin took fifth place. For an incomplete year, more than a hundred residents of the high technology park have already closed their companies, or began the procedure for their liquidation. There were several dozen in the year. Units were closed. Victor Prokopenya, one of the most striking representatives of the Belarusian IT business that has not appeared in Belarus since the year, has devoted the last three years to leave both from Belarus and from the Russian market.

Today he has no assets left in Belarus. And Belarus did not have taxes that she could receive, there were no investments left that Prokopen could attract to the Belarusian economy. Nevertheless, the top of the Belarusian business gives grounds for optimism. Because the main conclusion is that the Belarusian business is able to survive in any conditions. And not just survive. Because contrary to everything, Belarusian business feels good.

In the most part of Belarusian businesses, by the results of the year, both profit and revenue have increased significantly. There are almost no falling businesses in our ranking. Nothing amazing. Belarusian business has been living in such conditions in which others usually die. Including the laws of the economy, and sometimes even the laws of physics; This is turbulent Belarusian stability, when the crisis has already become the norm of everyday life.And these are sanctions, which immediately cut off entire sectors of the Belarusian economy from the Western markets.

Extraordinary abilities are needed to cope with all this. And these abilities have Belarusians who make business. And if this business is placed in normal conditions, then nothing will stop it at all. Because the growth point is not in state megaprojects, not in state subsidies, not in endless meetings with the appointment of responsible ones, the awarding of the innocent and the punishment of the innocent.

The growth point is the people and their free initiative. And there are enough such people in Belarus, there are actually a lot of such people. People who know how to not just survive. People who, in difficult conditions, know how to come up with new ones, bring this new to life and develop. Read us in: Subscribe to us in social networks, as you are always with you!