Akzhigitov Rashid Iskhakovich Biography

Reporting results of the round table "Protection of brands and trademarks containing Olympic symbols" June 2, the special guest of the event was Sharon Barner, assistant to the deputy minister of trade on intellectual property and deputy director of the US trademarks and trademarks. According to the organizers, on the example of this relevant topic, we can talk about the specific successes of the Russian Federation in the field of improving the system of protecting intellectual property rights.

The round table moderator, ICC Russia Secretary General Tatyana Moniegen emphasized that existing problems are international in nature, giving specific examples of cases of parasitic marketing during the Olympic Games in the past, and noted that the task of increasing the information of the business and the widespread population that the Olympic symbols are the object of protection are particularly important.

In addition, Madame Moniegen spoke about the main activities of the ICC of the International Chamber of Commerce - the World Business Organization related to the protection of intellectual property. In the course of the speech, she noted that Vyacheslav Aleksandrovich Fetisov, a member of the Federation Council of the Federal Assembly of the Russian Federation and the chairman of the Federation Council for Physical Culture, Sports and Development of the Olympic Movement, who dedicated in detail on the issues of legislative protection of the Olympic symbolism; As well as Katarina Witt, an outstanding German skater who currently holds the post of chairman of the Board of Trustees of the Board of the Olympic Games in Munich, who especially emphasized the importance of supporting the Olympic projects for the development of national sports.

Sharon Barner made the main report on the topic under consideration, indicating the general line of discussion. The main theme of her speech was a discussion of the so -called “parasitic marketing” and its influence on the sphere of intellectual property. She also noted that the sponsorship of the Olympic Games is a good opportunity for any major company owning an international brand and led detailed statistics on the costs of the largest corporations for the sponsorship of the Olympic Games of the last decade.

Within the framework of these agreements, bilateral interdepartmental work groups apply, and monitoring of media violations is carried out. Mr. Jacobashvili also expressed hope for reducing administrative barriers in the field of protecting intellectual property rights, including Olympic symbols, noting that this is an extremely important issue in the light of the organization of the Customs Union between Russia, Kazakhstan and Belarus.

Advisor to the International Law Firm Clifford Chang, which is an official legal consultant to the Organizing Committee of the Olympic Games of the year in London, and the associate professor of MGIMO at Roman Mikhailovich Khodykin paid attention to the history of “parasitic marketing”. Roman Khodykin conducted a comparative analysis of the legislation of Great Britain and Russia regarding the protection of Olympic symbols in terms of balance of the problems of protecting the rights of sponsors and partners of the Olympic Games and the rights of the rest of the market.

Mikhail Olegovich Suprunenko, representing the company Boscogroup, who is the general partner of the Russian Olympic Committee and the official equipment of the Olympic team of Russia since the year, said that their company has encountered the problem of fakes and counterfeit products from the very beginning of the launch of the Boscosport brand and cited the statistics and illegal sale of counterfeit products.

Along with other speakers, he drew attention to the need to coordinate general efforts and the implementation of an integrated approach. The importance and relevance of the issues raised was noted by representatives of the British Embassy in Moscow, as the state hosting the Olympic Games in London in the year, and the Canadian embassies in Moscow as the country that performed the mistress of the Olympics in Vancouver in February.

The Deputy General Director for Strategic Projects of Megafon OJSC Poghosyan Tigran Karlenovich shared the experience of combating “parasitic marketing” and his influence on the company's commercial activity. He told the round table to the participants about how important the topic of protecting intellectual property is for the partners of the Olympic Games in Sochi.

The representative of the official mobile partner of the XXII Olympic Winter Games and the General Partner of the XI Paralympic Winter Games of the Year in Sochi noted the relevance of the subject considered for the company Megafon, and for the whole country as a whole, emphasizing its implementation with the involvement of all interested parties, consistently informing the public about which companies are actually sponsors.

Games, but which are not, in order to prevent the creation of false associative connections. The representative of the Investigative Committee on the Ministry of Internal Affairs of the Russian Federation Rashid Iskhakovich Akzhigitov cited the figures for statistics of violations in the field of intellectual property of the year identified by law enforcement agencies.

So, under Art. Mr. Akzhigitov and the work of the operational headquarters of the Ministry of Internal Affairs of Russia “Olympics” and the measures taken, in this regard, were aimed at protecting the Olympic symbols and intellectual property. It was noted that in this area the situation as a whole in Russia has improved, which is the result of the prophylactic work consistently carried out by law enforcement agencies.

Elizaveta Prikhodko, head of the legal department of the advertising agency of McCannerickson, a number of customers of which are the national Olympic partners of Sochi, shared with participants in the discussion that attempts to illegally use the Olympic symbols are sometimes associated with insufficient information on legislative regulation in this area, and noted an important role of social Advertising for the formation of standards of acceptable business behavior.

He noted that the communication environment is huge and steadily developing, and therefore new opportunities are constantly emerging for creating a false associative connection. A required distinction between the legislative field and law enforcement procedure: the most effective answer is necessary for the existing calls. In turn, summarizing the results of the round table, the envoy-adviser on the economic issues of the US Embassy in Moscow Matias Mitman noted the importance of conducting such events on such an important topic, and also thanked all the participants in the discussion for a fruitful, constructive and extremely interested discussion, expressing hope for continuing the tradition of protecting the rights to intellectual property and the topic In the future.