Biography of Ekaterina Elizarova

Wardrobe "Manhattan", Giulia Novars. His instinct should not extend for a day, not for a week, not a month, or even a year ahead. For three years, for example, it took the Burullekm brothers to launch Vegetal chair in a series. In the presence of worked out technologies, about a year before the appearance of an item at exhibitions. Then another magic begins when designers and architects use a new item in their interior projects.

During this time, existing trends can partially or completely lose their influence. Chapiteau lamp. Porsche Limited Edition. Design Ekaterina Elizarova. So, the key task of the designer of the “brand level” is to create objects that will be in demand for decades. Their objects have not yet lost their relevance and remain in demand all over the world.

The personality of the designer should the designer have to claim the status of a brand? Firstly, the absolute Must is professionalism. Secondly, creativity. The ability to create a unique object, secondary ideas have no chance. Thirdly, personal qualities, charisma and the ability to convey your vision. Although, for example, Zahi Hadid, according to the numerous testimonies of her colleagues, the character was not sugar - but this was more than paid for her talent and skill.

EGOCentric cabinet. Black Edition Wood, Lac, Metal. Todd Merrill Studio. Wood, varnish. The status of the brand has been formed for years, during which the designer regularly confirms the qualifications, experience, skills, creativity, level. In the process, a special responsibility appears - the more popular, the more attentive the views and above the expectation. It is always necessary to justify which, and from time to time, exceed.

This is a constant challenge, the struggle in which you yourself are your main opponent. Manhattan banquet, Giulia novars. At a certain moment, the designer brand turns into a leader of opinions, and this is a completely new level of responsibility. The more in demand, the higher the interest in his public performances and the authority of opinion. At this stage, you begin to directly influence the profession of a designer as such, and here you have no right to make a mistake.

With my work today, I try to form a worthy image of Russian design in the West, I create collections along with the top players of the world industry, I participate in the important process of forming a design culture in Russia. Dual table lamp. A graduate of the Ural Architectural and Art Academy, as well as the British University of Haddersfield. In the year she founded her own design studio.

Her items are the American gallery Todd Merrill Studio. Photo: provided by the press service.