Biography of Vladimir Melnikov

The company created from scratch became a matter of life for Melnikov, a symbol of freedom and independence, as well as salvation and distraction when he lost the most dear person. There he was born in March, his early childhood passed there. The father was a military man, retired with the rank of Major General of Artillery. It is only known about the mother that she studied at the Leningrad Pedagogical Institute.

Melnikov went to school in Rostov - the family moved there when his father finished the service. When Vladimir was nine years old, Melnikov Sr. left his family, leaving his wife with four sons. The woman fell ill and died three years later. The Melnikov brothers remained in the care of relatives. Vladimir was the youngest of the brothers, and the loss of parents on a teenager affected the hardest thing.

He began to study worse, hooligan. The young man was registered with the commission on minors. They offered to choose from: go to the children's labor colony or work out at the factory. Melnikov chose the Rostselmash mechanical assembly workshop. There he worked for four years and raised from a student of Tokar to a specialist of the third category. I had to quit school, but Melnikov read a lot, actively visiting the city library.

The young man did not graduate from the secondary school, and before entering the university for a commodity man, he simply bought a certificate. Then he became a minister: he bought chewing gum, cigarettes from visiting foreigners and resold them at school. Later, the range of “goods” was replenished with imported jeans and raincoats - their entrepreneurial guy handed over to speculators to the market.

After Volodya Melnikov began to resell the currency, also bought up by foreigners. All these operations were outlawed, and in the year the young man hit the bench of the defendants. He was given five years in a general regime colony. The second same time was awarded in the year for operations with currency, but instead of five years, Melnikov served two years and went ahead of schedule.

Vladimir met his future wife, Lyudmila, at the age of 19. It was her that Lyudmila gave her idea than to earn a living, except for speculation and currency. She sewed Melnikov T -shirt of the original design from Turkish linen and flannel, a family friend designed it with the printed logo "Adidas". Rostov art critic, comrade Vladimir Melnikov, liked the thing so much that he bought it for his son.

Moreover, 15 times more expensive than real value. Melnikov began to sew their first “jeans” for sale in the basements. The fabric was taken distantly reminiscent of jeans, the “designer” shaggy was done manually. The basement gradually grew into the cooperative of Gloria. Melnikov issued a patent for the manufacture of consumer goods and began to sew jeans officially.

He was convicted of transportation of currency from abroad. He went to Europe for weaving equipment, and also brought dollars. While her husband was in prison, Lyudmila Melnikova continued to develop a family business. The first Gloria Jeans brand store opened in the year. The name of the company was invented by Vladimir Vladimirovich. In M Melnikov, they bought a factory in Bataisk, later - in Novoshakhtinsk.

The company opened points in Moscow, Yekaterinburg, Novosibirsk. In the year, Rosstat recorded for Gloria Jeans the first place in sales of children's clothing in Russia. The pace of production at that time amounted to 4.3 million products per year. In the year, after a long illness, the wife of Melnikov, Lyudmila, died. For a year and a half, he departed from the management of the company while with a sick wife, and after her death he plunged headlong into work.

Two years later, Gloria Jeans was included in the list of the largest Russian private companies according to Forbes magazine. The company's revenue amounted to 27.7 billion. Today, under the brands, Gloria Jeans and Gee Jay produce adult and children's clothing, accessories, shoes. The retail chain has branded stores and 12 factories in the East Donbass and in the North Caucasus.

The pace of production is 25 million. The eccentric businessman Melnikov is characterized by a non -trivial approach to business. Many of his managerial decisions can be called extraordinary. Here are just a few nuances of his management of the company. When other companies were guided in their work by marketer studies, the businessman fired the entire marketing department and began to develop all products intuitively.

When many clothing manufacturers reduced the assortment, Gloria Jeans increased it. More than 40 models were created per week. Melnikov wanted buyers to visit his stores not four, but 18 times a year. Thanks to the constantly updated assortment, he did it. Gloria jeans top managers are foreigners. The brand life cycle is a month and a half. Then new goods are replaced by new goods, and what is not sold is sold at broken prices.

The company receives profit from the amount of sales and ... invests a lot of money in brand advertising. Vladimir Vladimirovich annually travels around the world. He is looking for new design solutions. Returns to Russia with ideas and samples.

They are processed and introduced into Gloria Jeans. Businessman's table books - Atlant straightened his shoulders "Ain Rand and the Bible.Melnikov calls capitalists people who mines wealth with hard work. Fundamentally, it does not matter with politics and politicians. It sometimes makes complex decisions on business, consulting with a spiritual mentor. In the most difficult time, work and faith helped him in life.

Even the businessman built the house near the monastery. He was in the ranking of the richest entrepreneurs of Russia.